Chamith Liyanage · Performance marketer · Colombo

Chamith Liyanage

I tie ad spend to business numbers.

Meta, Google, TikTok and LinkedIn Ads for fintech, property, automotive and FMCG brands in Sri Lanka, and small businesses in the UK. Here's the proof.

See the work Resume LinkedIn

Receipts.

+66% daily new cards in launch week, with the app tracking offline Fintech app
110% of the monthly lead target, at 29% under the planned cost per lead Vehicle marketplace
5.4× the WhatsApp lead target in 10 days, at 5% of the planned cost per lead Payments brand
3/3 monthly targets hit, same budget Vehicle marketplace
2.5× the planned impressions, on the same budget FMCG brand
12% of the budget recovered from an idle month and put back to work Fintech app

Client names are kept confidential. Every result here is real; the brands, creatives and full figures are in my complete portfolio.

Request the full portfolio

Sectors I've worked in.

Fintech Payments Vehicle marketplace FMCG Property UK e-commerce UK food and retail B2B AI

Three stories. Each one in a few minutes.

Case studies · Paid media · NCATALYSTS

Illustrated merchant-offer ad National fintech appFintech · Meta Tracking failed in week one. New cards still ran 66% above the month before. Read the story Illustrated marketplace listing ad Online vehicle marketplaceAutomotive · Meta + Google Same budget. All three monthly targets hit. Read the story Illustrated property lifestyle ad Residential developerProperty · Strategy A falling market. My plan to sell the last 40%. Read the plan
Illustrated WhatsApp lead ad Illustrated brand story ad Pilot first, then scale Snapshots · Payments QR · FMCG brand · POS terminals · UK clients Three campaigns, four UK clients. One minute each. See the snapshots

Before I scale spend, I make sure the ads can pay.

Making the ads pay · Nexcode London, UK

Try it · drag the return on ad spend

Does this ad make money?

4.0×
Ad spend
100
Sales
400
Kept after costs
111
Profit
+11

Above break-even: every 100 spent comes back with 11 on top.

Example maths from the home-fragrance story below: each sale keeps about 28% after its costs (1 ÷ 3.6), so the ads need to bring back 3.6× to pay for themselves.

Illustrated market-day post Gluten-free bakery, EnglandInstagram · Organic + ads Profile visits up 222%. The inbox came alive: orders, press and a stockist. +222% profile visits First inbound orders Press and stockist enquiries Read the story
UK home-fragrance brand · Meta Ads + e-commerce A 3.6× break-even ROAS, set before scaling spend Worked out the profit in every basket, then fixed 5 product pages and set up GA4 so the ads had a store worth sending people to. Read the story B2B AI platform · Google Ads + conversion tracking Search couldn't scale, so I built the demand and the tracking A GA4 and GTM build that separates idle clicks from real enquiries, and a LinkedIn page silent for a year, brought back at a 20.5% click-through. Read the story

Four habits behind every result.

  1. 01

    Plan backwards from revenue

    Bookings first, then leads, then the clicks to buy.

  2. 02

    Measure before buying traffic

    One KPI definition, one source of truth.

  3. 03

    Find the cause with numbers

    Not guesses, not tired-creative excuses.

  4. 04

    Prove before scaling

    Protect the budget until the journey works.

Toolkit Meta Ads Manager Google Ads TikTok Ads Manager LinkedIn Campaign Manager GA4 Google Tag Manager Meta Pixel Lead forms Click-to-WhatsApp App campaigns Budget pacing
See how I work: tools, trackers, pacing
Chamith Liyanage

About me

NowPaid media at NCATALYSTS, Colombo, across 8 client accounts.
AIClaude is connected to my Google Ads, Meta, TikTok and LinkedIn Ads accounts for live reporting and analysis. I approve every change. See how it works →
TeachingI teach my team, too: I started a co-learning series on Google Ads. The first session covered keyword match types and reading search terms.
BeforeFive years in digital marketing at a B2B AI software company and Nexcode London, running Google Ads and Meta Ads. Three years in pharma field sales before that.
LearningMarketing degree, Master's in Digital Media, SLIM Diploma in Sales Management. Google Ads Search and Google Analytics certified.
Hiring a performance marketer?
I'd love to walk you through any of these numbers. Email me Message me on LinkedIn View my resume